READING TIME: 2 MINUTES
There's always a market for the cheapest and there's always a market for the most expensive. These are the extreme ends of the spectrum for any good or service.
There's always a market for the cheapest and there's always a market for the most expensive. These are the extreme ends of the spectrum for any good or service.
The cheapest is the basic good-enough form.
The most expensive has differentiation focused on extreme quality or rarity, or both.
So, you either have a commodity product where price is the most important thing, or you have an extremely valuable product that only a few people can afford.
Then there's the in-between.
Then there's the in-between.
Between the two extremes there's a complex spectrum of other available options that offer balance between price-sensitivity and differentiation. There is merit in existing anywhere along the spectrum. In other words, you can create goods or services anywhere along that spectrum and be successful.
As a freelancer, you are on the market every day whether you see it or not. There are others doing something similar to you. You can choose where you STRIVE to be. Pretend you can be the most expensive, and offer something extremely rare. Or the cheapest, but good enough, and get lots of work. Or somewhere in the middle.
Where do you want to be along that spectrum?
Given that answer, how realistic is that today?
And then given that answer, what will you do, or how will you act starting tomorrow?
Most people likely want to be closer to the most expensive end. But unless you are an extreme outlier, you will have to be somewhere in the middle. How will you offer differentiation so you can inch closer to where you want to be?
I don't have secret answers, but here are a few hints:
- Working harder will not get you closer.
- Trying to please everyone will not get you closer.
- Inserting your true personality and passion will.
As a freelancer, you are on the market every day whether you see it or not. There are others doing something similar to you. You can choose where you STRIVE to be. Pretend you can be the most expensive, and offer something extremely rare. Or the cheapest, but good enough, and get lots of work. Or somewhere in the middle.
Where do you want to be along that spectrum?
Given that answer, how realistic is that today?
And then given that answer, what will you do, or how will you act starting tomorrow?
Most people likely want to be closer to the most expensive end. But unless you are an extreme outlier, you will have to be somewhere in the middle. How will you offer differentiation so you can inch closer to where you want to be?
I don't have secret answers, but here are a few hints:
- Working harder will not get you closer.
- Trying to please everyone will not get you closer.
- Inserting your true personality and passion will.